Saturday, November 29, 2008

Swatch's great ideas factory


Swatch has launched a "007 Villain Collection", with 22 watches, referencing the villains of 22 007 flicks.

The large watch at the left is featured in the opening titles of the 1965 "Thunderball" movie (a bad one, incidentally). Jonathan Pryce was the villain Emilio Largo. The silver watch, on the right is Swatch's creation. Try finding out the similarities and references.

All the 22 watches have interesting references to the corresponding movie. Some quite subtle. Jaw's teeth, for instance, are referenced in its watch strap.

One watch is dedicated to the anonymous, infamous, evil-looking white Blofeld's cat. It resembles a pet collar. Smart guys...

By the way: have you noticed the reference to Emilio Largo's eye patch, on the swatch dial?