When comparing laptops or notebook, it's useful to apply the Category filter, whereby the data will be narrowed down to just Computers & Electronics.
Carefully examining the resulting top related searches and the rising searches can help the agency better understand competitors' offers, thereby creating a campaign to differentiate their client's brand.
Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.
The resulting graph indicates greater interest in Spain and Argentina. Choosing Spain, for example, the distributor can examine the subregions and consider centralizing distribution in the La Rioja region, where interest appears to be the highest.
