Five Stealable Marketing Strategies
1. Engage Customers with a User-Friendly Website
CBS Interactive's Art Director clicks through the campaign websites to analyze their effectiveness -- from a business point of view, not a political one.
2. Click with Millennials Through Multiple Channels
Generation Y is motivated and has money, but offering genuinely valuable services is key to winning their advocacy.
3. Adjust Your Messaging on the Fly
A new message can sell the same product in a totally different way, and edge competitors out of the race. But re-messaging too often can backfire.
4. Discover Your Base of Influencers -- and Put Them to Work
Connecting to the right influencers can quickly boost your brand, saving you time and marketing dollars.
5. Give Your Logo Power Beyond Words
The stickiness of a logo has as much to do with the design as how it's used -- and how you let others use it."
