Citi Bang!

Citibank, a company that’s taken billions of dollars in bailout money apparently plans to spend $400 million to stick its logo on a stadium. This giant branding exercise isn’t going to help Citibank sell its products, and it certainly isn’t going to help relieve the credit crisis. But that’s the kind of horse puckey that happens when marketeers convince top management that “branding” is vitally important.